Account Based Marketing (ABM)
Account Based Marketing (ABM) is a strategic approach focusing on high-value accounts. It aligns marketing and sales to create personalised campaigns, using data insights to engage target accounts and drive revenue growth.
Customer Data Platforms (CDP)
Customer Data Platforms (CDPs) unify customer data from diverse sources, offering a comprehensive view for personalised marketing, improved segmentation, and compliance with data protection regulations.
Email Marketing
Email marketing software helps businesses create, send, and track targeted email campaigns. Features include templates, automation, analytics, and A/B testing to optimise engagement and conversions, ensuring cost-effective communication with audiences.
Marketing Automation
Marketing automation software streamlines tasks like email campaigns and social media posting, using workflows to send targeted messages. It enhances efficiency, personalisation, and analytics for better customer engagement and compliance with GDPR.
Paid Media & Attribution
Paid Media & Attribution software helps businesses manage and optimise paid advertising campaigns across channels. It offers centralised planning, execution, and monitoring, with attribution features to track customer journeys and improve ROI through data-driven decisions.
SEO & Web Analytics
SEO and web analytics tools enhance online visibility and user understanding. They analyse keyword rankings, traffic, and user behaviour to optimise websites, attract visitors, and drive conversions, essential for digital growth.
Social Media Management
Social media management software helps businesses manage multiple platforms from one interface, offering post scheduling, engagement monitoring, and performance analytics to streamline content creation and distribution.
Website Builders & CMS
Website builders and CMS platforms enable users to create and manage websites without advanced technical skills, offering drag-and-drop functionality, templates, and content management tools for efficient digital presence establishment.
