Simple Analytics

Simple Analytics Products

Simple Analytics is a privacy-first analytics tool designed as an alternative to Google Analytics. It is fully compliant with GDPR, PECR, CCPA, and other privacy regulations, ensuring that no personal data is ever stored or tracked. This makes it an ideal choice for businesses and organizations that prioritize user privacy and data protection.

Privacy-First Approach

Simple Analytics operates on a business model that prioritizes privacy protection. Unlike many analytics tools that collect and sell personal data, Simple Analytics ensures that all data collected is non-personal and fully encrypted. This approach eliminates the need for cookie banners and ensures compliance with stringent privacy laws.

User-Friendly Interface

The platform offers a simple and intuitive user interface, providing insights through an easy-to-use dashboard. Users can quickly see how many visitors are coming to their website, where they come from, and what they do once they’re there. The dashboard is designed to be straightforward, eliminating the need to dig through complex reports.

AI-Driven Insights

Simple Analytics includes an AI feature that allows users to chat with their analytics. This means users can ask questions and receive precise, tailored insights without having to navigate through multiple reports. This feature simplifies data analysis and provides quick updates on traffic trends and user engagement.

Event Tracking and Goals

The platform includes a Goals-tracker and Events Explorer, enabling users to keep track of important events and conversion funnels. This feature helps users monitor the performance of buttons, clicks, and page visits, providing valuable insights into user behavior.

Data Ownership and Security

With Simple Analytics, users own their data. The platform ensures that data is always encrypted, both in transit and at rest.

About Simple Analytics

Simple Analytics was founded in 2018 in Amsterdam by three people who wanted to create a privacy-first analytics tool that respects user privacy while providing valuable insights for businesses.

Location & Compliance

Based in Amsterdam in the Netherlands , Simple Analytics benefits from the country’s strong privacy regulations and high legal standards for data processing. The company’s servers are located in the Netherlands as well , ensuring secure physical location , great global network connectivity ,and compliance with EU privacy laws.

Mission & Transparency

The company’s mission is to provide fast , easy ,and ethical insights about website performance while upholding the highest privacy standards . Simple Analytics operates transparently by sharing its metrics , including revenue , costs , number of customers ,and traffic .