Sirdata CMP

Sirdata CMP Products

Sirdata CMP is a privacy-compliant consent management platform designed to help publishers and advertisers manage user consents efficiently. It simplifies compliance with privacy regulations by offering a fully customisable solution that ensures users’ choices are respected while enabling targeted advertising. The platform supports cookieless targeting through predictive audiences based on contextual and behavioural data, even in the absence of cookies.

Additionally, Sirdata CMP integrates with server-side deployment tools like Google Tag Manager Server-Side, allowing for better data control and performance optimisation. Its automation features facilitate selective data sharing with third-party services, addressing privacy concerns and the end of third-party cookies. The platform also provides tools for audience activation and precise targeting strategies aligned with privacy standards.

Overall, Sirdata CMP offers a comprehensive suite of data solutions that help clients implement effective, privacy-respecting marketing strategies while maintaining compliance and enhancing data control.

About Sirdata CMP

Sirdata is based in Paris, France, and was founded in 2012. The company employs 39 staff members and specialises in multi-lever data solutions that combine operational, technological, and consulting expertise. Its focus is on providing privacy-compliant targeting tools that respect user choices while delivering relevant audiences.

Sirdata’s technologies have been developed over nearly a decade to analyse, structure, and activate audiences using both predictive and behavioural signals. The company’s solutions are designed to meet the needs of publishers and advertisers across Europe, ensuring compliance with EU privacy regulations while enabling effective audience engagement and targeting.