Plausible Analytics

Plausible Analytics Products

Plausible Analytics is a lightweight and open-source alternative to Google Analytics, designed to provide website insights while respecting visitor privacy. It offers a simple, intuitive interface that allows users to check site traffic and gain essential insights quickly, without the need for complex menus or custom reports.

Key Features

Plausible Analytics is known for its lightweight script, which is significantly smaller than Google Analytics, ensuring faster site loading times and reduced carbon footprint. It operates without cookies or personal data collection, making it a privacy-friendly option that complies with GDPR regulations. All visitor data is processed exclusively within the EU, ensuring data sovereignty and security.

Advanced Tracking and Insights

Despite its simplicity, Plausible Analytics is powerful. It allows users to track goal conversions, revenue, and campaigns. Users can segment their audience by various metrics, analyze paid campaigns, and track ecommerce revenue, outbound link clicks, file downloads, and 404 error pages. Engagement metrics such as scroll depth, bounce rate, and time spent on page can also be monitored.

Sharing and Collaboration

Plausible Analytics makes it easy to share insights with team members or publicly. Users can invite team members, assign user roles, and generate secure links for private sharing. The dashboard can also be embedded into websites for public viewing. The platform offers a smooth transition from Google Analytics, with features like a real-time dashboard, entry pages report, and integration with Search Console.

About Plausible Analytics

Plausible Analytics is based in Tartu, Estonia. Founded in 2018 by Uku Täht and Marko Saric. The company has grown to a team of nine employees.

Commitment to Privacy and Sustainability

Plausible Analytics is committed to privacy and sustainability. The company’s infrastructure is entirely owned and operated by European companies, ensuring that all data processing complies with EU regulations. This commitment extends to their business model, which is subscription-based and funded solely by subscriber fees.

User Trust and Satisfaction

Trusted by thousands of paying subscribers, Plausible Analytics has proven to be a reliable and user-friendly alternative to Google Analytics. The company’s focus on simplicity, privacy, and sustainability has resonated with users worldwide.