Toluna Start

Toluna Start Products

Toluna Start is a comprehensive market research platform designed to provide businesses with the insights they need, precisely when they need them. This powerful end-to-end solution combines technology, AI, and expert research capabilities to deliver valuable data efficiently.

Key Features

Toluna Start offers a wide range of solutions, including advertising testing, media and campaign effectiveness, brand assessment, packaging testing, new product ideas and concept testing, market exploration, and shopper research. The platform is designed to be user-friendly, with advanced functionalities such as timed exposure, heatmaps, and text highlighters.

Target Users

The platform caters to businesses of all sizes looking to make data-driven decisions. Whether you need DIY solutions or full-service research, Toluna Start provides the tools and expertise to meet your needs. The platform also offers qualitative research through its dedicated Toluna Start Qual platform or with the support of its qualitative research team.

Global Panel and Real-Time Data

One of the standout features of Toluna Start is its vast global panel of over 79 million consumers across 70 countries and 90 markets. This extensive reach ensures that businesses can access real-time data for their market and consumer research. The platform also includes innovative features like Toluna HarmonAIze Personas, the world’s first synthetic respondents designed to optimize claims testing.

Customizable Methodologies and Advanced Analytics

Toluna Start provides advanced, customizable methodologies that leverage deep domain expertise. Users can visualize consumer feedback through interactive dashboards and Infoboards, creating insightful reports that can be securely shared for collaboration. The platform’s advanced analytics and insights features ensure that your data is ready for quick and efficient storytelling.

About Toluna Start

Toluna is a global leader in research and insights, enabling businesses to make smarter, data-driven decisions faster. With a rich history spanning over two decades, Toluna has partnered with the world’s leading brands to deliver transformative impact through its advanced technology platform and comprehensive solution portfolio.

Global Presence and Recognition

Headquartered in London, United Kingdom, Toluna operates in over 70 countries with more than 40 offices worldwide. The company’s expansive global first-party panel and worldwide team of leading research experts have earned it recognition as a top innovative company by GRIT in 2024. Toluna is at the forefront of insights innovation and excellence.

Company Size and Compliance

Founded in 2000, Toluna has grown to employ over 3211 people. The company’s commitment to quality and innovation ensures that it remains a trusted partner for businesses seeking reliable market research solutions.