An omnichannel communication platform for designing, managing conversion projects and marketing automation
HQ
Italy
Employees
84
Diennea MagNews is an omnichannel communication platform designed to help businesses create and manage conversion projects. It offers a comprehensive suite of tools to streamline communication and enhance customer engagement.
MagNews provides a range of features to support businesses in their communication efforts. The Journey Manager allows users to define brand strategy models that link business objectives to contact states, with representative data and touchpoints. The Strategy Map feature enables users to create project foundations based on concrete KPIs, helping to build business goals such as acquiring new contacts, converting leads, and expanding customer loyalty.
The platform also includes a Journey Designer, which allows users to design journey specifications that act on each state of the contact defined in the Strategic Map. This helps contacts perform actions of value to the brand. Users can define contact start and close statuses that match their business objectives, building journeys using various assets like landing pages, workflows, and communications.
MagNews offers robust monitoring and analysis tools. Dashboards allow users to constantly check the performance of their Journey and Strategy Map in real time. Users can check the status steps of their contacts, the value of their contacts compared to conversion results, and the performance of touchpoints. This enables businesses to take action on channels that are not generating business value.
The platform includes a multichannel marketing automation module that helps consolidate relationships, understand customers, and increase sales. It also offers transactional email capabilities, allowing users to manage messages within journeys that are sent via external systems or automatic calls managed by MagNews. Each transactional message can be multichannel and have a specific editor for each managed channel.
MagNews focuses on data-driven insights, combining communication actions with marketing and automation actions in a virtuous circle that enhances knowledge and performance. The platform includes tools for designing a coherent, scalable database that can evolve with business needs. Users can acquire information from different channels and systems, collecting it in a centralized hub.
Diennea is based in Faenza, Italy, and is known for its expertise in communication technology and strategic planning. The company has a team of 84 employees dedicated to providing innovative solutions for business communication needs.
Diennea’s offerings include proprietary technological solutions such as MagNews, an Integrated Communication Platform. The company also provides operational strategy services, consulting, and strategic planning through its digital agency, t.bd think by Diennea.
Diennea is committed to continuous innovation in technology and application infrastructure. The company places a strong emphasis on security and deliverability, ensuring full GDPR compliance and robust data treatment practices.
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