Tracardi

Tracardi Products

Tracardi is an open-source Customer Data Platform (CDP) designed to enhance customer engagement and boost sales through automated digital experiences. It offers a cost-effective solution for businesses seeking to leverage customer data without incurring the high costs typically associated with CDPs.

Key Features

Tracardi stands out due to its flexibility, real-time data processing, and extensive plugin options. These features allow businesses to customize workflows easily and efficiently merge customer profiles across multiple channels, ensuring a unified view of each customer. The platform’s multi-tenant support and optimized resource use offer significant cost savings for larger organizations.

Open-Source and API First

Being open-source, Tracardi ensures transparency and allows for continuous improvement, making it highly adaptable to various business needs. It is designed for seamless integration with existing company infrastructure, offering flexibility to fit smoothly into your tech stack. Tracardi can be integrated and run without writing a single line of code, making it accessible to businesses of all sizes and technical capabilities.

How It Works

Tracardi is fueled by events from various sources such as mobile apps, web services, CRMs, e-commerce shops, CSV files, and API integrations. It unifies all data formats into one and orchestrates information about your customers to other systems such as AI product referral systems or interacts with users directly via micro front-ends. The software collects data from websites by embedding a JavaScript snippet that captures user interactions and sends them as events to the Tracardi server.

Versions and Integration

Tracardi offers two versions; a free open-source version and a paid commercial version. Integration with legacy webpages is straightforward and involves pasting a JavaScript code. This makes it easy for businesses to adopt Tracardi without significant changes to their existing systems.

About Tracardi

Tracardi is headquartered in Wrocław, Poland. The company was founded with the mission to provide an affordable and flexible Customer Data Platform that meets the needs of businesses of all sizes.

Company Background

With a small but dedicated team of three employees, Tracardi focuses on delivering high-quality solutions that are both cost-effective and easy to integrate. The company’s commitment to open-source principles ensures transparency and continuous improvement, driven by community feedback and contributions.

Community Engagement

Tracardi actively engages with its community through biweekly Office Hours on YouTube, providing support and updates to users. The company also offers various channels for communication, including Twitter, Facebook, and Slack, ensuring that users can easily reach out for assistance or stay informed about the latest developments.