Snowplow

Snowplow Products

Snowplow is a customer data platform designed to help businesses own and unlock the value of their customer behavioral data. This platform fuels AI-driven marketing, digital products and services, customer experiences, and fraud mitigation.

Customer Data Infrastructure for AI

Snowplow enables organizations to transform raw behavioral data into governed, high-fidelity fuel for AI-powered applications. This includes advanced analytics, real-time personalization engines, and AI agents. Companies can collect, validate, and enrich event-level data in real time, securely delivering it to their preferred cloud data platform.

Composable Analytics Solutions

With Snowplow, businesses can move beyond packaged tools and model advanced analytics directly in their warehouse. This approach is tailored to the company’s data model, stack, and business needs. Snowplow powers Customer 360, journey analytics, and attribution with governed, high-fidelity behavioral data.

Real-Time Action and Event Streaming

Snowplow drives real-time action with event streaming pipelines and low-latency data activation. Teams can trigger dynamic in-product experiences or personalize via third-party tools using Event Forwarding, Reverse ETL, and Signals — all governed in their stack.

AI Readiness for Analytics & Activation

Snowplow equips AI copilots and other agentic applications with real-time intelligence around customer intent. With Signals’ Profiles Store and Interventions, businesses can build Customer-Aware AI Agents that reason over past behavior and adapt in the moment. This unlocks advanced use cases like Customer RAG, powered by governed data.

About Snowplow

Snowplow is headquartered in London, United Kingdom. The company was founded in 2012 and has grown to a team of 163 employees.

Global Leader in Customer Data Infrastructure

Snowplow is recognized as the global leader in customer data infrastructure for AI. The platform is trusted by digital-first companies across various industries, including Strava, HelloFresh, Auto Trader, Burberry, and DPG Media.

Trusted by Advanced Product and Data Teams

From gaming to retail, advanced product and data teams rely on Snowplow to build smarter systems with precise behavioral data. This helps them ship faster, personalize deeper, and differentiate where it matters most.