Relay42

Relay42 Products

Relay42 is a Customer Data Platform (CDP) designed to enhance customer engagement through real-time data utilization. It enables businesses to create personalized customer journeys and optimize marketing campaigns across various channels effectively.

Real-Time Data Activation

Relay42 specializes in transforming real-time data into actionable insights, allowing companies to anticipate and address customer needs promptly. This capability ensures that marketing efforts are timely and relevant, increasing the likelihood of customer conversion and retention.

Comprehensive Channel Coverage

The platform supports a wide range of online and offline channels, providing a unified approach to customer interactions. Whether through digital platforms or physical touchpoints, Relay42 ensures consistent and personalized customer experiences.

Trusted by Global Brands

Renowned global brands such as Air France, KLM, and Levi’s rely on Relay42 for their customer data management needs. This trust underscores the platform’s reliability and effectiveness in handling complex customer data scenarios.

About Relay42

Relay42 is headquartered in Amsterdam, Netherlands. The company was founded in 2010 and has grown to a team of 42 employees.

Acquisition by Supermetrics

In June 2025, Relay42 was acquired by Supermetrics, a leading Marketing Intelligence Platform. This acquisition aims to deliver an end-to-end solution that unifies data integration, analysis, and activation into a composable, marketer-friendly workflow.

Compliance and Standards

Relay42 adheres to European compliance standards, ensuring that all customer data is handled with the utmost care and in accordance with regional regulations.