Mediarithmics

Mediarithmics Products

Mediarithmics is a comprehensive Customer Data Platform that integrates modern data technologies to enable real-time marketing personalisation, cookieless audience monetisation, and scalable data collaboration. It consolidates data from various sources including known and anonymous audiences, providing deterministic ID resolution for precise segmentation and activation. The platform allows users to analyse and activate data across multiple marketing and media partners in real time, supporting more targeted and effective campaigns.

Mediarithmics offers an open architecture that can be customised to fit specific business models. Users can build bespoke functionalities and AI capabilities on top of the platform, enhancing growth potential. Its Zero Copy architecture improves governance and flexibility, reducing ownership costs while maximising data interoperability. The platform empowers enterprises to turn their data into a strategic asset for customer engagement and revenue growth.

About Mediarithmics

Mediarithmics is based in Paris, France, and employs 71 staff members. Since its establishment in 2013, the company has partnered with leading European enterprises such as Channel 4, Fnac-Darty, Havas Media, Orange Advertising, TF1, and Canal+. In 2023, Mediarithmics acquired Easyence to strengthen its retail and media connections and enhance client revenue performance. The company is committed to providing a flexible, compliant, and scalable data platform that supports diverse business needs across the European market.