Mediarithmics

Mediarithmics Products

Mediarithmics is a comprehensive Customer Data Platform (CDP) designed to revolutionise growth for enterprise players by re-architecting consumer engagement at scale. This platform integrates real-time marketing personalisation, cookieless audience monetisation, and agile data collaboration within a single technology solution.

Data Consolidation and Activation

Mediarithmics simplifies your data stack by consolidating all your data sources, including known and anonymous audience data. It powers data activation with deterministic ID resolution technology, enabling you to easily segment, analyse, and activate across your marketing and media partners in real time. This ensures that all your data is available wherever you need it, when you need it.

Open Architecture and Customisation

The platform offers an open architecture that allows you to customise the CDP to create bespoke functionality and a unique data schema tailored to your existing model. This flexibility enables you to build your own AI capabilities on top of Mediarithmics’ technology, unlocking potential growth from your data.

Zero Copy CDP

Mediarithmics improves governance and flexibility with its Zero Copy CDP approach. This means you can manage your data more efficiently without unnecessary duplication. The platform brings advanced capabilities of multiple data technologies into one holistic CDP, reducing the total cost of ownership and maximising data interoperability. The result is greater ROI from your data-driven activities.

About Mediarithmics

Mediarithmics is headquartered in Paris, France. Since its founding in 2013, the company has grown to a team of 71 employees.

Partnerships and Acquisitions

Mediarithmics has partnered with some of Europe’s most forward-thinking businesses, including Channel 4, Fnac-Darty, Havas Media, Orange Advertising, TF1, Canal+, and many more. In 2023, the company acquired Easyence to strengthen its ability to connect retail and media and improve revenue performance for clients.

Compliance and Trust

The company is trusted as the data cornerstone of leading enterprises. Mediarithmics adheres to EU compliance standards.