Commanders Act

Commanders Act Products

Commanders Act is a comprehensive Customer Data Platform designed to collect, analyse, and activate trusted customer data across various devices and channels. This robust platform aims to enhance customer experiences and increase Return on Ad Spend (ROAS) through its advanced data management capabilities.

Data Collection and Management

Commanders Act specialises in server-side data collection, ensuring that customer data is gathered in a privacy-compliant, cookieless environment. Utilising both client-side and server-side first-party tracking beacons, the platform ensures accurate and reliable data collection. This approach not only complies with data governance standards but also maintains uninterrupted data quality.

Ad Optimization

The platform offers a suite of tools for ad optimization, including a comprehensive campaigns data hub that centralises marketing data from any source. With full-funnel analysis and data-driven attribution, Commanders Act provides actionable insights to boost campaign ROI. The platform’s AI-based ad-level smart recommendations further enhance bidding strategies, making it easier to optimise ad performance.

Customer Profiling and Activation

Commanders Act enables businesses to unify and enrich customer profiles, building better custom audiences for targeted marketing efforts. The platform’s real-time Customer Data Platform (CDP) allows for the detection of churn and reconciliation of cross-device data, enriching it with CRM information. This holistic view of customers facilitates the creation of audience segments based on various filters and criteria, dynamically updating audiences across platforms.

About Commanders Act

Commanders Act is headquartered in Paris, France. Founded in 2010, the company has grown to employ 60 professionals dedicated to enhancing data management for digital teams across Europe.

Company Overview

Commanders Act serves over 510 customers in 17 countries, helping them leverage data to optimise campaign implementation speed, enhance user experience, and maximise ROI. The company’s commitment to privacy-compliant data collection and activation has made it a trusted partner for leading enterprises.

Compliance and Trust

As a European company, Commanders Act adheres to stringent data governance standards, ensuring that all data processes are controlled and compliant with relevant regulations. This commitment to compliance and data quality has earned the trust of numerous leading companies.