Adtraction

Adtraction Products

Adtraction is a comprehensive partner marketing platform designed to facilitate connections between brands and a diverse range of marketing partners. The platform’s primary goal is to help brands attract new customers and increase sales, while enabling partners to monetise their content and traffic effectively.

Key Features

Adtraction offers a user-friendly platform that connects brands with various marketing partners, including content sites, influencers, affiliates, mobile apps, and comparison sites. The platform operates on a performance-based model, ensuring that brands only pay for actual sales generated through the partnerships. This approach minimises financial risk and maximises return on investment.

Target Users

Adtraction caters to brands across multiple industries, such as fashion, beauty, technology, food, travel, and B2B services. The platform is ideal for businesses looking to diversify their marketing channels and reduce dependence on major platforms like search engines and social media. By leveraging Adtraction’s extensive network of partners, brands can reach new audiences and drive traffic to their sites more efficiently.

Partnership Management

Adtraction provides active partnership management to ensure that collaborations between brands and partners are optimised for success. The platform’s experienced team works closely with clients to develop tailored strategies that align with their business goals. This includes setting up commission structures based on a percentage of each order’s total value, with Adtraction charging an additional platform fee.

Benefits

One of the key benefits of using Adtraction is the ability to access a broad selection of partners who actively drive traffic and sales. This diversified marketing approach helps brands reduce their reliance on major platforms and mitigates the risks associated with algorithm changes and increasing click prices. Additionally, Adtraction’s flexible solution allows for customised activities tailored to each brand’s specific goals.

About Adtraction

Adtraction is headquartered in Stockholm, Sweden, with a strong local presence across Europe. The company has offices in Norway, Denmark, Finland, Spain, Germany, the UK, Poland, the Netherlands, Switzerland, Austria, France and Italy. This extensive network ensures that Adtraction’s teams are well-versed in their respective markets.

Experience and Expertise

With roots in affiliate marketing dating back to 2007, Adtraction possesses deep knowledge and expertise in partner marketing. The company’s proven track record and experience enable it to guide brands effectively in scaling their businesses through strategic partnerships.