BidX

BidX Products

BidX is a comprehensive platform designed to automate and optimize paid media attribution for Amazon PPC and Walmart Connect ads. It leverages AI-driven keyword research, bid and budget optimization, and advanced analytics to enhance ad performance and drive sales growth.

Key Features

BidX offers a range of features to streamline ad management and improve ROI. The platform includes AI-powered keyword research to identify high-performing keywords, automated bid and budget optimization to maximize ad spend efficiency, and detailed DSP and AMC analytics to provide deep insights into campaign performance. Additionally, BidX supports the creation of display and video ads, enabling users to generate incremental sales through advanced targeting algorithms.

Time-Saving Efficiency

One of the standout benefits of BidX is its ability to save time. The platform allows for up to 12 times faster campaign creation compared to traditional methods, saving users up to 14 hours each week. This time-saving efficiency enables businesses to focus more on strategic growth initiatives rather than getting bogged down in manual ad management tasks.

Optimized Ad Performance

BidX is designed to maximize advertising ROI through continuous analysis and adjustment of ads. Users have reported an improved ROAS of 36% after six weeks of using the platform. The software’s automated optimization ensures that ads are always performing at their peak, driving better results with minimal manual intervention.

Increased Sales

By expanding reach with advanced targeting algorithms, BidX helps businesses drive incremental sales. Users have experienced an increase in sales of 43% after four months of using the platform. The advanced targeting capabilities ensure that ads reach the most relevant audiences, thereby increasing the likelihood of conversions.

About BidX

BidX is headquartered in Darmstadt, Germany. The company was founded in 2018 by former Amazon sellers and computer scientists who bring a wealth of experience and a keen focus on detail to the table. This unique background allows BidX to offer tailored solutions that address the specific needs of marketplace sellers.

Company Growth and Impact

Since its inception, BidX has grown significantly, managing over $300 million in ad spend and influencing $3 billion in gross merchandise value (GMV). The company’s team consists of 45 members with tremendous ad experience, ensuring reliable management across global time zones. BidX’s commitment to quality and innovation has made it a trusted partner for over 2,000 brands and agencies worldwide.

Strategic Acquisition

In April 2025, BidX was acquired by Worldeye Technologies, the parent company of Viral Launch and DataHawk. This strategic move aims to build the most powerful and integrated performance suite for marketplace sellers. Under the Seller Suite network of solutions, BidX continues to empower brands to grow and scale their advertising efforts effectively.