Custobar, a Finnish platform, enhances customer engagement through data-driven, personalised marketing across multiple channels
HQ
Finland
Founded
2014
Employees
27
Custobar is a comprehensive marketing platform designed specifically for e-commerce and omnichannel retail businesses. It focuses on enhancing customer engagement and boosting revenue through advanced data management and automation capabilities.
Custobar excels in consolidating customer data from various online and offline touchpoints, creating a unified 360° customer view. This integration allows businesses to manage and utilise customer data more effectively, moving beyond basic email marketing to trigger personalised journeys across multiple channels such as SMS, email, and social media.
The platform harnesses the power of AI to transform customer data into targeted campaigns that convert. By automating the marketing process, Custobar enables businesses to reach the right customers with the perfect message at the optimal time, thereby increasing the efficiency and effectiveness of marketing efforts.
Custobar’s multichannel capability allows businesses to engage customers across various platforms, including email, SMS, WhatsApp, Google Ads, and Meta ads. This versatility ensures that companies can reach a wider audience and improve customer experience by offering multiple interaction touchpoints.
Custobar provides robust data visualisation tools that simplify the analysis of large data sets. By converting complex data into user-friendly charts, graphs, and maps, businesses can uncover insights and trends that inform strategic decisions. This data-driven approach helps in identifying and targeting the most promising customer segments effectively.
Custobar is headquartered in Espoo, Finland. The company was founded in 2014 and has grown to a team of 27 employees.
Custobar is trusted by over 300 companies worldwide, making it a market leader in Finland. The platform’s ability to transform complex customer data into actionable insights has made it a preferred choice for businesses looking to enhance their marketing strategies through effective use of customer data.
As a European-based company, Custobar adheres to stringent EU compliance standards, ensuring data sovereignty and customer trust. This commitment to compliance not only safeguards customer data but also turns GDPR adherence into a competitive advantage for long-term loyalty and revenue growth.
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