matelso

matelso Products

Matelso is a SaaS platform that enhances paid-media attribution by integrating communication channels, data, and processes for smarter lead management. It connects calls, forms, emails, WhatsApp, appointment bookings, and chats with CRM and marketing tools in an automated, GDPR-compliant manner. This enables businesses to track and optimise campaigns more effectively, leading to higher-quality leads and improved marketing ROI.

The platform helps companies gain detailed insights into customer journeys and conversion data, including offline leads like calls that are often invisible offline. It ensures no sales opportunity is missed by maintaining high reachability and availability in sales. Customers benefit from more qualified leads, measurable conversions, better marketing-sales collaboration, and data-driven decision-making. Over 500 companies including Vodafone and Euronics rely on Matelso for campaign optimisation and lead tracking.

About matelso

Matelso is based in Kaiserslautern, Germany, and was founded in 2006. The company employs 37 staff members and specialises in paid-media attribution solutions that comply with EU data protection standards. Its focus is on connecting communication touchpoints with business systems to improve lead management and sales success.

Matelso’s mission is to turn communication data into actionable business insights. The company’s solutions are trusted by well-known clients across Europe for increasing marketing efficiency and enabling better collaboration between marketing and sales teams. Its long-standing presence in the industry reflects a commitment to innovation and compliance within the European digital landscape.