Opticks provides advanced invalid traffic detection and prevention software used by leading advertisers and agencies to improve ad campaign quality and optimise marketing ROI.
HQ
Spain
Founded
2018
Employees
22
Opticks Security offers advanced fraud detection and prevention for digital advertising campaigns. Its platform automatically detects up to 30 types of invalid traffic including bots, VPNs, data centre traffic, and device tampering, providing real-time analysis across multiple channels. Users can view detailed insights by channel, UTM, or domain, enabling precise identification of fraudulent activity. The system integrates seamlessly with major ad platforms such as Google, Meta, TikTok, and Microsoft, automating the blocking of invalid traffic to optimise ad spend and improve return on investment.
With features like automated prevention, detailed forensic reports, and the ability to claim refunds for wasted ad budgets, Opticks Security helps marketing teams safeguard their campaigns. Its user-friendly setup via Google Tag Manager or simple JavaScript snippets requires no coding skills. The platform is suitable for advertisers and agencies seeking reliable tools to combat digital fraud and enhance campaign performance.
Opticks Security is based in Barcelona, Spain, and was founded in 2018. The company employs 22 staff members and specialises in fraud detection for digital advertising. Its solutions are designed to meet EU compliance standards, ensuring data protection and privacy.
Opticks Security focuses on delivering innovative software that helps advertisers and agencies identify and prevent invalid traffic. With a commitment to reliability and technological advancement, the company supports clients across Europe in maximising marketing ROI while maintaining compliance with relevant regulations.
