Plezi, a Paris-based marketing automation tool, simplifies lead generation and nurturing for B2B companies with its automated workflows and CRM integration
HQ
France
Founded
2015
Employees
23
Plezi is a marketing automation solution designed to simplify the lives of marketers. It helps businesses promote their content, attract more visitors, and convert contacts into sales opportunities through lead nurturing.
Plezi offers a range of features to streamline marketing efforts. It provides contact management, qualification, scoring, and segmentation based on the buyer’s journey. The platform enables the creation of smart forms that evolve with lead interactions and drag-and-drop landing pages to boost conversion rates.
Email creation, newsletter management, and lead nurturing workflows are also part of Plezi’s offerings. The solution includes content management and segmentation for various types of content such as white papers, webinars, and blog articles. Additionally, Plezi supports the publication of company and employee social networks and provides statistics on visits, leads, campaigns, and customers through dashboards and reports.
Plezi is ideal for B2B companies looking to develop their inbound marketing strategy. It caters to marketers who want to focus on creating and engaging content while Plezi handles the automation. The solution is particularly beneficial for businesses aiming to align their sales and marketing teams by providing a shared database and seamless CRM integration.
Plezi offers personalized support with an account manager to guide users in structuring their actions and maximizing impact. The platform includes a training platform accessible 24/7, known as the Happy Academy, which provides best practices in marketing automation. Plezi also offers bespoke services such as audits, action plans, and strategic advice.
The solution integrates smoothly with CRM systems, ensuring that sales teams receive qualified and up-to-date leads ready for conversion. This integration facilitates clear performance management and effective decision-making.
Plezi is headquartered in Paris, France. The company was founded in 2015.
Plezi has a team of 23 employees dedicated to providing marketing automation solutions. The company is committed to supporting its clients through their growth journey with a responsive and invested team.
As a European-based company, Plezi adheres to EU regulations and standards, ensuring data protection and compliance with local laws.
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