ScanmarQED offers marketing analytics software for budget allocation, demand forecasting and marketing mix modelling
HQ
Netherlands
Founded
1995
Employees
49
ScanmarQED provides marketing analytics and planning software designed to enhance budget allocation, improve demand forecasting accuracy, and optimise marketing mix modelling and planning. This comprehensive tool empowers businesses to make data-driven decisions, fostering growth and efficiency in their marketing strategies.
With ScanmarQED, users can quickly build advanced marketing mix models that quantify marketing ROI. This feature allows businesses to understand the effectiveness of their marketing efforts and allocate resources more efficiently.
The software enables swift demand forecasting, helping businesses analyze and optimize pricing and promotions. This functionality supports strategic revenue growth management, ensuring that companies can respond promptly to market changes and consumer demands.
ScanmarQED offers tools for evaluating and tracking the impact of advertising and brand-building campaigns. This helps businesses understand the effectiveness of their branding efforts and make informed decisions about future campaigns.
The platform collects, harmonizes, and integrates all sources of marketing data, turning them into actionable insights. This comprehensive data integration promotes better decision-making and fosters a collaborative environment where knowledge is easily shared.
ScanmarQED is based in Houten, Netherlands. The company was founded in 1995 and has grown to a team of 49 employees.
The company’s analytical software applications run on top of a collaborative data and knowledge platform. This platform ensures quality data, meaningful data integration, and enriched business insights. It enables companies to share knowledge easily and promotes better and faster decision-making.
ScanmarQED adheres to EU standards for data protection and privacy, ensuring that all customer data is handled with the utmost care and in compliance with relevant regulations.
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