Adtriba, now part of Funnel, offers advanced marketing measurement technology, combining MMM, MTA and incrementality testing for improved marketing effectiveness.
HQ
Sweden
Founded
2014
Employees
448
Adtriba is a sophisticated marketing measurement platform designed to enhance the effectiveness of marketing efforts across various channels. It provides businesses with the tools needed to collect, analyse, and act on marketing data efficiently.
Adtriba offers a unique triangulation technology that combines marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing. This integrated approach ensures that businesses can gain clear, timely, and actionable insights into what channels and tactics drive incremental sales.
The platform includes a unified marketing measurement (UMM) solution with an integrated data hub. This allows customers to efficiently collect all data required for advanced measurement, thereby increasing the quality of analysis and reducing the time to value.
Adtriba is ideal for marketers and businesses looking to optimise their marketing strategies through data-driven insights. It caters to those who need comprehensive tools for reporting, measuring, and exporting marketing data. Whether you are interested in MMM, attribution, or testing methodologies, Adtriba provides a suite of powerful tools to meet all your marketing analytics needs.
Adtriba is based in Stockholm, Sweden and was founded in 2014. It has grown to become a significant player in the marketing intelligence field, with 448 employees dedicated to helping businesses choreograph their data and unlock valuable insights.
Adtriba has been acquired by Funnel, a global marketing intelligence leader. Together, they offer a more comprehensive solution for businesses looking to enhance their marketing efforts. The integration of Adtriba’s advanced marketing measurement technology with Funnel’s marketing intelligence platform provides a robust suite of tools for data collection, analysis, and activation.
Adtriba is trusted by over 2000 of the world’s most data-driven companies. The platform is designed to help businesses move beyond data collection into a symphony of insights, enabling them to realise their true potential.
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