Littledata

Littledata Products

Littledata is a Shopify app designed to track missing revenue across various platforms such as GA4, Google Ads, Klaviyo, Meta Ads, and TikTok. It is tailored for modern direct-to-consumer (DTC) brands aiming to accelerate their growth through enhanced data tracking and analytics.

Key Features

Littledata connects revenue with customer data across multiple platforms, including Google Analytics (GA4), Google Ads, Klaviyo, Facebook Ads, Instagram Ads, TikTok, and Pinterest. This comprehensive tracking allows brands to optimize their marketing channels effectively. The app empowers teams with first-party data that can be utilized within these platforms, enabling targeted campaigns and improved analytics.

One of the standout features of Littledata is its ability to track customer lifetime value (LTV), helping brands target high-value shoppers. Additionally, it offers server-side connections for Conversions API (CAPI), eliminating the need for manual tracking and reducing the hassle of using Google Tag Manager. Littledata also enhances Google Analytics (GA4) with full Enhanced Ecommerce data, providing a more detailed view of customer interactions.

Target Users

Littledata is ideal for e-commerce brands looking to streamline their marketing efforts and gain deeper insights into customer behaviour. By using Littledata, brands can regain tracking capabilities lost since iOS 14 updates, thanks to features like Session Enrichment and Persistent ID. This ensures improved measurement, activation, and retargeting.

The app is particularly beneficial for Shopify users, as it offers deep out-of-the-box support and simplifies the integration of data from various apps into marketing channels. With Littledata, brands can spend less time on data integration and more time on strategic decision-making.

About Littledata

Littledata is headquartered in Newbury, United Kingdom. Founded in 2019, the company has quickly established itself as a leader in providing advanced tracking solutions for e-commerce brands.

Company Size and Reach

With a team of 27 employees, Littledata serves over 2000 brands, helping them optimize their marketing channels and track revenue more accurately. The company’s solutions are designed by data experts for data experts, ensuring that clients receive the most accurate and actionable insights.

Compliance and Expertise

Littledata’s commitment to data accuracy and comprehensive tracking has made it a trusted partner for many top Shopify brands. The company’s expertise in server-side tracking and its ability to maintain server-side conversion tracking across multiple platforms set it apart in the industry.