Ruler Analytics

Ruler Analytics Products

Ruler Analytics is a comprehensive marketing measurement platform designed to provide marketers with deep insights into customer behaviour and the effectiveness of various marketing channels. This platform specialises in multi-touch attribution, impression attribution, and marketing mix modelling, offering a holistic view of the customer journey.

Key Features

Ruler Analytics excels in tracking multiple touchpoints, including calls, forms, live chat interactions, and clicks. By integrating with various marketing tools, it automatically captures data on every interaction a potential customer has with your brand. This allows marketers to link touchpoints to clicks, leads, and sales, providing clear evidence of what works and what doesn’t.

The platform also offers advanced features such as lead source data, which helps identify which marketing channels, campaigns, and keywords are influencing leads. Users can view every step leads take on their journey to becoming a sale, enabling them to optimise campaigns based on value-driven metrics. Additionally, Ruler Analytics allows users to swap between different attribution types to build custom reports tailored to their specific needs.

Target Users

Ruler Analytics is ideal for marketing professionals who need to overcome measurement challenges caused by the deprecation of third-party cookies and siloed data. It is particularly useful for those looking to connect web, marketing, and sales data into a single measurement platform. By leveraging econometrics and self-reported attribution, Ruler Analytics fills in the gaps and adds context to your marketing data.

About Ruler Analytics

Ruler Analytics is headquartered in Liverpool, United Kingdom. The company was founded in 2016 and has grown to a team of 15 dedicated professionals.

Company Overview

Ruler Analytics focuses on providing marketers with qualitative and quantitative insights into customer behaviour. The platform addresses common measurement challenges by gathering first-party data to track digital user touchpoints without getting blocked. It connects web, marketing, and sales data into a single measurement platform, offering a comprehensive view of the customer journey.

Compliance and Integration

Committed to data privacy and security, Ruler Analytics ensures compliance with relevant regulations. The platform integrates seamlessly with various marketing tools, enhancing their functionality and providing more accurate and actionable insights.