MarketingPlatform, a Danish software, offers email marketing, automation and a customer data platform for omnichannel campaigns
HQ
Denmark
Founded
2011
Employees
13
MarketingPlatform is a comprehensive solution designed to enhance your marketing communications, ensuring they are received, understood, and acted upon. This industry-certified platform offers a range of tools to automate and optimize your marketing efforts.
With MarketingPlatform, you can easily create and manage email marketing campaigns using a drag-and-drop editor. This intuitive tool allows you to design professional-looking newsletters without any coding knowledge. The platform ensures your emails are responsive and look great on any device, be it a PC, Mac, tablet, or smartphone.
MarketingPlatform integrates SMS and email marketing on a single platform, allowing you to use contact profile information seamlessly across both channels. SMS can be incorporated into customer journey flows and integrated with various systems such as ERP, CMS, CRM, and web shops. This feature is ideal for sending booking confirmations, notifications, and alert messages.
Creating forms for sign-ups, unsubscribing, and updating profiles is made easy with MarketingPlatform’s intuitive form builder. The drag-and-drop interface enables you to select the fields you need and determine the follow-up page for new contacts. This eliminates the need for coding and simplifies the process of adding forms to your website or web shop.
The FlowBuilder tool in MarketingPlatform makes it easy to build and tailor marketing automation flows. You can set up flows that respond to various customer actions, such as opening an email, clicking a link, signing up, or unsubscribing. The platform also allows for dynamic content based on advanced rules and feeds, ensuring your customers receive relevant and personalized messages.
MarketingPlatform includes a built-in Customer Data Platform (CDP) that collects all your customer data in one place. This allows you to cross-reference purchase history, lead scoring, visited pages, and other transactional data. The CDP integrates with CRM, POS, and ERP systems, providing a comprehensive view of your customer data for targeted campaigns.
MarketingPlatform is part of LINK Mobility Group, a publicly listed Norwegian company. Together, they form the largest supplier of communication services in the Nordics. With over 700 employees across 30 offices in 22 countries, they service more than 50,000 customers.
Based in Kolding, Denmark MarketingPlatform was founded in 2011. The company is known for its GDPR compliance, making it a safe choice for businesses looking for a reliable supplier.
The company’s customer success and support team are dedicated to helping clients with everything from data migration to setting up templates and advanced features like automation flows and integrations. They offer free one-on-one training to ensure clients make the most of their efforts.
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