OneTag CDP, a London-based platform, uses AI to enhance digital advertising effectiveness with real-time data and high-quality impressions.
HQ
United Kingdom
Founded
2015
Employees
80
Onetag CDP is a customer data platform designed to enhance programmatic advertising by leveraging advanced AI technology and a robust supply infrastructure. This platform addresses major challenges faced by marketers in the digital advertising space, providing solutions that improve media performance and efficiency.
Onetag CDP utilises AI-powered technology to deliver more effective digital advertising. The platform harnesses deeper placement-level intelligence to achieve better business outcomes. By feeding every Demand-Side Platform (DSP) with curated, high-performing impressions from over 2,000 directly integrated publishers, Onetag ensures real-time data optimisation without relying on cookies.
The platform filters out low-quality traffic and optimises for high attention and uncluttered inventory. This ensures contextual relevance and engaged users, leading to more effective advertising campaigns. Onetag’s proprietary knowledge graph and contextual solution provide a unique blend of performance and targeting tactics tailored to specific advertising needs.
Onetag CDP is 100% privacy compliant, offering a brand-safe way to reach interested audiences in quality environments. The platform’s dynamic and efficient approach reduces carbon emissions and delivers faster ROI. With few controls and no customisation required, Onetag simplifies the process of managing unique deals and the open marketplace.
The Onetag Smart Curation Platform combines with the Global Exchange infrastructure to deliver greater scale, performance, and measurement for buyers and publishers. The focused AI learns what impressions are most likely to perform for each campaign, maximising user matching, ad relevance, attention, and performance. This self-serve or managed curation platform offers rich contextual targeting powered by the Onetag knowledge graph and Semantic Topics search tool.
Onetag is headquartered in London, United Kingdom. Founded in 2015, the company has grown to a team of 80 employees dedicated to solving major programmatic advertising challenges for marketers.
Onetag’s mission is to power market-leading media quality and performance through its Global Exchange and Smart Curation Platform. The company’s proactive and customer-focused team ensures that clients achieve their desired business outcomes. Onetag’s laser-focused approach helps anticipate client needs before they arise, building strong and successful relationships.
Onetag is compliant with all relevant EU regulations.
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