Sellforte

Sellforte Products

Sellforte is a Marketing Mix Modeling (MMM) platform designed to help B2C eCommerce, retail companies, and marketing agencies measure marketing ROI continuously and optimize future media investments with scenario planning. The platform focuses on releasing business impact from marketing data by using proprietary data science modeling.

Key Features

Sellforte offers a range of features to enhance marketing effectiveness. Its AI-powered growth platform measures the true incremental sales impact of media, allowing users to optimize spend for each channel and campaign. The platform also enables testing budget scenarios and forecasting sales, providing a comprehensive view of marketing performance.

Measurement Capabilities

The platform includes Causal Marketing Mix Modeling, which reveals the true ROI for each channel and campaign by measuring their incremental sales impact. Geo Lift Testing is used for calibrating and validating the Marketing Mix Model for increased accuracy. Additionally, Sellforte provides Attribution Analytics through a unified dashboard for MMM and Attribution, enabling comparisons between Last-Click and Ad Platform attribution to MMM.

Target Users

Sellforte is ideal for eCommerce businesses, retail companies, and marketing agencies looking to gain deeper insights into their marketing efforts. The platform helps users understand the short-term and long-term impact of their marketing strategies, making it easier to optimize investments in user acquisition and customer retention.

About Sellforte

Sellforte is based in Espoo, Finland. The company was founded in 2017 and has grown to a team of 44 employees. Sellforte is dedicated to providing top-tier marketing analytics solutions that comply with EU regulations.

Company Focus

The company’s slogan, “Unleash the impact,” highlights its commitment to helping businesses release the full potential of their marketing data. Sellforte’s proprietary data science modeling sets it apart in the industry, enabling clients to make data-driven decisions that enhance their marketing strategies.

Customer Satisfaction

Sellforte has received high praise from its customers, with an NPS score of 59 as of August 2023. This reflects the company’s dedication to customer satisfaction and the effectiveness of its solutions in driving business growth.