Metageni

Metageni Products

Metageni, a Croud company, specialises in advanced analytics services designed to empower businesses with data-driven decision-making capabilities. Their expertise lies in transforming raw data into actionable insights that drive business growth and enhance marketing strategies.

Analytics and Data Strategy

Metageni’s team of experts combines data science with marketing knowledge to predict business outcomes accurately. They employ cutting-edge techniques such as incrementality testing, customer segmentation, and propensity modelling to deliver clear and actionable results. This approach enables businesses to optimise their marketing strategies and make informed decisions based on solid data.

Customised Multi-Touch Attribution

One of Metageni’s key offerings is their customised multi-touch attribution systems. These systems utilise the latest machine learning techniques to track and analyse customer touchpoints across owned, earned, and paid marketing channels. By understanding the impact of each touchpoint, businesses can optimise their marketing mix for maximum effectiveness.

Media Mix Modelling

Metageni also provides Media Mix Modelling solutions that use time series analysis to evaluate the impact of various marketing factors, internal business drivers, and external factors on business performance. This comprehensive analysis helps businesses understand the true incremental impact of their investments and make data-backed decisions.

Unified Measurement Framework

Metageni’s unified measurement framework integrates Multi-Touch Attribution, Media Mix Modelling, and Incrementality Testing into a single cohesive view. This holistic approach provides businesses with actionable insights and recommended actions to drive ROI and sales growth.

About Metageni

Croud is headquartered in London, United Kingdom. The company was founded in 2011 with a mission to reinvent the agency model by combining in-house digital experts with a global network of marketing specialists.

Global Reach and Expertise

With over 725 employees, Croud has established itself as a significant player in the analytics and digital marketing industry. The company’s global presence is further strengthened by its acquisition of Metageni, an analytics specialist, among other strategic acquisitions.

Compliance and Partnerships

Croud is committed to maintaining high standards of data privacy and compliance with EU regulations. As a certified Google Marketing Platform and Google Cloud Platform partner, Croud ensures that its solutions meet the highest standards of customer centricity and data security.