Smartlook

Smartlook Products

Smartlook is a comprehensive product analytics platform designed for websites and native mobile apps. It offers a unique combination of quantitative and qualitative analytics, making it an essential tool for businesses seeking to understand user behaviour at a granular level.

Key Features

Smartlook provides always-on visitor recordings that capture every action taken by users on your website or app. This feature allows you to see exactly what users are doing, providing invaluable insights into their behaviour. Heatmaps offer a visual representation of where users click and scroll, giving you a mass overview of user interactions.

Automatic event tracking is another standout feature, enabling you to monitor specific user actions and their frequency. Conversion funnels take this a step further by showing you how successful your conversions are, helping you identify areas for improvement. Additionally, Smartlook offers behaviour flows that visually map out user journeys, allowing you to see where users drop off and why.

Target Users

Smartlook is designed for growing teams and businesses of all sizes and industries. It is particularly beneficial for marketing managers, UX designers, and product managers who need to understand user behaviour to improve conversion rates and user experience. The platform is easy to set up and adopt, making it accessible even for those without technical expertise.

Integrations and Usability

Smartlook is a team player with over 50 integrations, making it easy to incorporate into your existing tech stack. The platform is designed to be user-friendly, with a simple setup process for mobile apps and no need for developer intervention. This ease of use extends to its advanced filtering capabilities, which allow you to quickly find crucial moments in user recordings.

About Smartlook

Smartlook was founded in 2016 in Brno, Czech Republic. The company has grown significantly since its inception and now employs 82 people.

Company Growth and Impact

Since its launch, Smartlook has become a trusted solution for qualitative analytics, serving over 200,000 businesses worldwide. The platform’s ability to provide deep insights into user behaviour has made it a game-changer in the field of mobile app analytics.

User Testimonials

Users from various industries have praised Smartlook for its insightful analytics and ease of use. For instance, Alžběta Husáková, Marketing Manager at Fitify, highlighted how Smartlook’s advanced features like funnels have helped them adjust their UX and identify implementation issues.