Splio

Splio Products

Splio is a SaaS marketing platform designed specifically for retail and e-commerce businesses. It offers a comprehensive suite of tools to optimise customer interactions and enhance marketing performance through data-driven strategies.

Centralised Customer Data

Splio centralises customer data from various sources, including navigation behaviour, customer reviews, and transactions from both e-commerce and physical stores. This consolidation allows businesses to gain a deeper understanding of their customers and activate reliable data across all channels.

Marketing Automation

The platform provides robust marketing automation capabilities, enabling businesses to create and manage campaigns across multiple channels such as email, SMS, and push notifications. With Splio, users can automate and personalise scenarios at every critical stage of the customer journey, enhancing productivity and performance.

Customer Data Platform (CDP)

Splio’s CDP allows businesses to centralise, visualise, and interpret customer data effectively. It supports personalisation and optimisation of campaigns through RFM segmentation (Recency, Frequency, Monetary value), helping to increase customer knowledge and track key business performance indicators.

Loyalty Management

Splio’s loyalty management features enable businesses to set up and manage loyalty programs within the platform. Users can automate and personalise communications and rewards, providing real-time access to loyalty information for customers. This helps in maximising the value of the best customers.

Mobile Wallets

The platform supports mobile wallets, allowing businesses to dematerialise loyalty cards, invitations, and coupons. This feature enables personalised offers to be communicated via push notifications and notifies customers when they are near physical stores, enhancing engagement.

Predictive AI

Splio’s predictive AI assists in optimising CRM performance by delegating audience creation for marketing campaigns. It helps in managing marketing pressure per channel and increases incremental revenue for each campaign through actionable insights.

About Splio

Splio is headquartered in Paris with additional offices across Europe and the Middle East & Africa (MEA). The company was founded in 2001 and has grown to employ over 180 professionals dedicated to providing innovative marketing solutions.

Expertise in Retail Marketing

With over two decades of experience in the retail sector, Splio has developed a deep understanding of the unique challenges and opportunities in this industry. The company’s platform is designed to meet the specific needs of retail and e-commerce businesses, offering tailored solutions that drive customer engagement and sales.

Commitment to Customer Success

Splio is committed to the success of its customers, providing expert support and guidance through dedicated Customer Success Managers (CSMs). These professionals work closely with clients to help them achieve their retention and revenue goals, ensuring that businesses get the most out of the Splio platform.