Mapp

Mapp Products

Mapp Marketing Cloud is a comprehensive platform designed to enhance customer engagement through data-driven marketing strategies. This powerful tool allows businesses to collect and analyse customer data using advanced AI technology, enabling the creation of highly personalized marketing campaigns across multiple channels such as email, SMS, apps, and websites.

Data Collection and Analysis

Mapp Marketing Cloud excels in unifying customer data from diverse sources including websites, eCommerce platforms, loyalty programs, CRMs, and mobile apps. By building detailed customer profiles and enriching them with compliant first-party data, businesses can gain a holistic view of their customers’ socio-demographic information, behaviours, and preferences. This data is then transformed into actionable insights, facilitating the creation of engaging online and offline experiences.

Personalization and Automation

One of the standout features of Mapp Marketing Cloud is its ability to personalize content based on customer insights. The platform automates cross-channel marketing efforts, ensuring that personalized messages reach customers through their preferred channels. Whether it is through website content, emails, SMS, mobile or web push notifications, or in-app messages, Mapp ensures that each interaction is tailored to the individual customer.

Campaign Optimization

Mapp Marketing Cloud continuously monitors and optimizes marketing campaigns with the help of AI. This ongoing optimization helps drive high engagement rates, capitalize on new opportunities, activate churning customers, and build long-term customer loyalty. The platform’s AI capabilities provide real-time insights and actionable recommendations, simplifying data analysis and enhancing campaign performance.

About Mapp

Mapp is headquartered in London with additional global offices in San Diego, Berlin, Munich, Milan, and Paris. With a team of 445 employees, Mapp has established itself as a leader in AI-powered marketing solutions.

Company History and Reach

With over 20 years of experience in the market, Mapp has continually innovated its products and services to meet the evolving needs of its clients. The company serves more than 3000 businesses across diverse industries such as retail & eCommerce to finance and publishing. Well-known brands like Ella’s Kitchen and Farrow & Ball trust Mapp for their marketing needs.

Commitment to Innovation

Mapp’s commitment to innovation is evident in its recent acquisition of Dressipi, a leader in fashion-specific AI and machine learning technologies. This acquisition underscores Mapp’s dedication to delivering cutting-edge solutions that drive profitability for its clients.