Spectrm

Spectrm Products

Spectrm is a conversational marketing platform designed to help consumer marketers grow revenue on messaging channels. It leverages zero-party data and conversational marketing automation to create personalized customer experiences at scale.

Key Features

Spectrm’s platform powers many of the world’s leading chatbots, enabling brands to engage buyers, drive sales, and build lasting relationships on popular messaging platforms like WhatsApp, Facebook Messenger, and Instagram DMs. The chatbots are equipped with ChatGPT-level intelligence, allowing for real conversations with customers.

The platform includes a conversation flow builder that helps create on-brand copy and translations using large language models fine-tuned by real customer conversations. This feature enables brands to share product offers that convert customers directly within chat conversations.

Target Users

Spectrm is ideal for consumer marketers looking to add a new marketing channel that customers won’t turn off. It is particularly useful for brands aiming to lower acquisition costs and increase engagement through private messaging. From disruptors to Fortune 100 companies, teams rely on Spectrm’s platform to design experiences for their customers.

Conversational Marketing

Spectrm empowers brands to build hyper-personalized segments based on customers’ shared preferences, rather than assumptions. This allows for meaningful re-engagement over time, sending ongoing messages that customers are excited to receive. The platform also supports the growth of a directly reachable audience on Facebook and Instagram, driving traffic into one-to-one conversations.

About Spectrm

Spectrm is headquartered in Berlin, Germany. The company was founded in 2016 and has grown to a team of 23 employees.

Mission and Approach

Spectrm’s mission is to give brands the tools they need to build chatbots that customers love. The company combines powerful marketing technology with an experienced human touch to help brands unlock the full potential of conversational marketing.

Trust and Compliance

Brands all over the world trust Spectrm to have better conversations with their customers. The company’s approach is simple; great tech makes it possible, and great humans make it successful. Spectrm is committed to supporting brands with dedicated customer success and best practices every step of the way.