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CustomerGauge

CustomerGauge, an Amsterdam-based platform, uses AI to turn B2B customer feedback into actionable insights, reducing churn and boosting revenue.

HQ

Netherlands

Founded

2007

Employees

54

CustomerGauge Products

CustomerGauge is a customer success platform designed to help businesses leverage their B2B customer data to reduce churn and increase revenue. By combining powerful AI tools with human empathy, CustomerGauge enables companies to build deeper, more profitable customer relationships.

Key Features

CustomerGauge offers an AI-powered Account Experience™ platform that provides real-time, always-on customer insights and actionable intelligence. The platform is rooted in the Net Promoter Score (NPS) system and enhanced by decades of B2B expertise. It helps companies measure loyalty and act on it, closing the loop faster and unlocking new revenue streams.

The platform includes GaugieAI, a real-time revenue assistant that identifies churn risks, surfaces growth opportunities, and accelerates time-to-action. GaugieAI turns unstructured feedback into actionable data, equips frontline teams with personalized AI-generated customer responses, and provides proactive account summaries to stay ahead of churn.

Target Users

CustomerGauge is trusted by global leaders like Heineken and Coca-Cola. It is designed for businesses looking to monetize B2B customer feedback and turn it into revenue growth. The platform is suitable for organizations of all sizes, from frontline teams to C-Suite executives, who need real-time customer insights and actionable intelligence.

Integration and Benchmarking

CustomerGauge integrates seamlessly with CRM, helpdesk, and ERP systems, automating workflows for smarter decisions and faster growth. The platform also offers benchmark data to show where a business stands compared to industry standards, helping optimize distribution, strengthen retailer ties, and boost repeat sales.

Industry-Specific Solutions

CustomerGauge provides tailored feedback solutions for various industry challenges. It helps collect real-time customer feedback from outlets and key accounts, gather feedback from 100% of customers for a real-time view of business health, and use tailored AI to follow up and resolve customer issues quickly. The platform also offers a real-time view of how a business’s overall customer experience stacks up against the market across different geographies.

About CustomerGauge

CustomerGauge is headquartered in Amsterdam, Netherlands. Founded in 2007, the company has grown to a team of 54 employees dedicated to helping businesses turn B2B customer feedback into revenue growth.

Mission and Approach

CustomerGauge believes that great business outcomes start with great human connections. The company’s mission is to bridge the gap between research and action by combining powerful AI tools with human empathy. This approach empowers every level of an organization with real-time customer insights and actionable intelligence.

Customer Success Stories

Trusted by global leaders such as Heineken and Coca-Cola, CustomerGauge has demonstrated measurable outcomes for its clients. The platform has been praised for its ease of use, reliability of data, and excellent support. Customers have reported significant increases in retention rates, NPS scores, and revenue growth after implementing CustomerGauge.

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